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The hired guns of Instagram—Companies can’t advertise on social media — so they have female influencers do it for them.
Liberte Austin (pronounced “exactly like the word ‘liberty’”) became interested in guns after she was the victim of a violent home break-in. “That set the course for me for the next few years, to live in fear,” she says. “When I started hunting, that’s when I gained a sense of power back in my life.” She says Instagram was just a good avenue to express herself, and 200,000 people were interested in what she was saying.